To facilitate viewing and organizing, exports of raw data, sales dates, SKUs, and units sold are inserted (or imported) into a spreadsheet. In its most fundamental form, each cell in Excel contains data points. It is true that huge organizations have abandoned spreadsheets for enormous data sets, yet spreadsheets are still utilized for everyday tasks. This article will help to demonstrate the power of Excel in data analytics. Let us accept the strength of this instrument and plunge into the realm of Excel-based marketing analytics with this post. Today, after several upgrades, it is recognized as a gateway into the realm of analytics. Over time, it became a tool for doing modest data calculations.

Let us have a conversation about its usefulness for our esteemed marketers.Įxcel was used as a tool for data storage and organization.

It is an indispensable resource for personnel in IT, Finance, HR, Marketing, and virtually every other department imaginable.

It has been around since the 1980s and continues to be the most essential data structure and analysis tool. Excel is currently the most flexible tool used in business.

Name any two tools for data analysis